True Essence is a famous Perfumery House known for making some of the best perfumes in the world. It all started 30 years ago with a simple dream: to bring the world’s best smells to everyone who loved them.

In 1994, on a special day in April, True Essence Perfumes officially became a company. We were so excited to share our love for perfumes with the world!

We began our journey in UAE, where we learned how to bring perfumes in and out of the country. As more and more people loved our perfumes, we decided to move to Dubai, where we could be closer to our customers.

In Dubai, we found a perfect spot in the famous Wadima Plaza. There, surrounded by bustling streets and tall buildings, we made our home. We worked hard to make sure our customers got the best perfumes and the best service.

Year after year, our family of perfumes grew bigger. Today, True Essence Perfumes is known everywhere for its amazing scents and excellent service.

From our small beginning in France to our big presence in Dubai, our story is all about sharing the joy of perfumes with everyone. And we want you to be a part of it, where every smell is like a song, and every moment is a chance to feel luxurious.